Whether they bring good or bad news, a country relies heavily on its economists because they keep in check how societies make use of scarce resources. They then inform their governments or other institutions about their findings. This, in turn, helps with making important decisions about pricing and marketing of goods. Famous female economists such as Carmen Reinhart Janet Currie and Claudia Goldin are just 3 among a number of leading female economists who hold powerful economic policy making positions and who carry out intensive market research on consumer needs so as to help a country and businesses to increase their profit margins. These economists, and particularly Reinhart who studied at Columbia University, have gone on to the author- or co-author books such as ‘This Time Is Different: Eight Centuries of Financial Folly’. Famous female economists like this will then study past trends so as to prepare annual economic forecasts for their governments, gathering data from different sectors of the economy.